Lacoste's sporting roots have laid the groundwork for the brand's ability to unite different cultures around René Lacoste's values of excellence and elegance.
Although best known for his legendary tennis career where he won seven Grand Slams, René Lacoste was also a prolific creator who invented new ways to develop his idA shock-absorbing component in the strings, a steel racket, and, of course, the breathable polo shirt designed to promote movement.
The Lacoste crocodile
René Lacoste, also known as "the crocodile," began using a logo on his clothes before launching his own brand. It was on his polo shirt, which was innovative in many ways: it was short-sleeved, made of breathable material, and its design encouraged movement.
Lacoste, a transgenerational brand
Each generation that wears it reinforces the spirit of the Lacoste crocodile, giving it new meaning and relating it to new emotions. It was adopted by the casuals of the 80s, the American preppies or the French rappers of the 90s.
Lacoste at FOOTDISTRICT
The timeless, universal elegance of Lacoste can be found on polo shirts, sweatshirts, accessories, and trainers. Its style brings together a global community in which the values and differences of others are recognized and respected.
